One of her frenemies said it best: “Taylor Swift is a major corporation.” And just like many major corporations, Swift’s net worth can be tallied as high as hundreds of million of dollars.
The Grammy winner’s massive net worth is a product of both her talents as a musician and songwriter, but also of her incredible business acumen; she even created her own management company, in which she acts as CEO. She can likely thank her parents for honing those financial smarts: Her father, Scott Swift, was a stockbroker and wealth management adviser, while her mother, Andrea, sold mutual funds.
Still, Swift has the kind of savviness that likely couldn’t be taught. One of the first artists to embrace social media as a tool to connect with her audience, Swift’s uniquely close relationship with her fans earns her a tremendous amount of loyalty. She previously admitted that her brand is incredibly important to her, as is keeping her fans in mind on a personal level, especially since she serves as a role model to them.
“I definitely think about a million people when I’m getting dressed in the morning, and that’s just part of my life now,” she told 60 Minutes in 2011. I think it’s my responsibility to know it and to be conscious of it. It would be really easy to say, ‘I’m 21 now! I’m going to do what I want! You raise your kids!’ But that’s not the truth of it. The truth of it is that every singer out there with songs on the radio is raising the next generation, so make your words count.”
Indeed, making her words count has made counting her money pretty sweet, too. We’re breaking down Taylor Swift’s net worth and the details behind her “Love Story” with American capitalism.
What is Taylor Swift’s net worth in 2022?
Celebrity Net Worth estimates Swift’s net worth at a whopping $400 million as of 2022. That’s a big jump from less than a year prior; in April 2021, Forbes estimated Swift to be worth $365 million.
How old is Taylor Swift?
Swift turned 32 on Dec. 13, 2021. Her birthday is Dec. 13, 1989.
How much did Taylor Swift make in 2020?
Billboard reports that Swift made $23.8 million in 2020, thanks largely to her albums folklore and evermore, as well as their respective merchandise, making her one of the highest-paid artists of that year. Swift had to cancel her Loverfest series of concerts due to the COVID-19 pandemic, or else she would have earned even more!
How much did Taylor Swift make from her Reputation tour?
In 2018, Swift broke the record for the highest-grossing tour in U.S. history with her Reputation world tour netting $345 million. (In contrast, her 1989 tour reportedly raked in $181.5 million.) But that Reputation tour figure likely doesn’t include the millions she probably made when she sold exclusive filming rights from that tour to Netflix, which resulted in a special concert film on the streamer.
