Inside Serena Williams and Alexis Ohanian’s sports-tech fortune: she’s the second highest-paid woman athlete, has lucrative deals with Nike and Audemars Piguet, while hubby sold Reddit for millions

Inside Serena Williams and Alexis Ohanian’s sports-tech fortune: she’s the second highest-paid woman athlete, has lucrative deals with Nike and Audemars Piguet, while hubby sold Reddit for millions

 

Serena Williams showed off her baby bump at the 2023 Met Gala alongside hubby Alexis Ohanian, welcoming a second child after Olympia; the tennis legend announced her retirement from the sport in 2022

Inside Serena Williams and Alexis Ohanian’s sports-tech fortune: she’s the second highest-paid woman athlete, has lucrative deals with Nike and Audemars Piguet, while hubby sold Reddit for millions

With a combined net worth of US$330 million, this power couple sure know hows to splurge, from luxury properties and philanthropy to investing in start-ups focusing on women-owned businessesAlexis Ohanian, Olympia and Serena Williams are one happy – and rich – family. Photos: @alexisohanian/Instagram, Nest Seekers
Alexis Ohanian, Olympia and Serena Williams are one happy – and rich – family. Photos: @alexisohanian/Instagram, Nest Seekers

 

Inside Serena Williams and Alexis Ohanian’s sports-tech fortune: she’s the second highest-paid woman athlete, has lucrative deals with Nike and Audemars Piguet, while hubby sold Reddit for millions

There are power couples in Hollywood like Blake Lively and Ryan Reynolds, in politics like Barack and Michelle Obama, in pop music like Beyoncé and Jay-Z – and also in sports-tech, like Serena Williams and Alexis Ohanian.
Williams, one of the greatest tennis players of all time, has a net worth of more than US$260 million, thanks in large part to earning more than US$94 million in career prize money – considerably more than any other professional women’s tennis player. Meanwhile, her husband Ohanian has an estimated US$70 million net worth himself, giving the power couple a combined value of US$330 million.
Serena Williams’ lucrative tennis career, brand deals and other projects

 

Inside Serena Williams and Alexis Ohanian’s sports-tech fortune: she’s the second highest-paid woman athlete, has lucrative deals with Nike and Audemars Piguet, while hubby sold Reddit for millions

Williams has earned millions from endorsement deals with companies like Nike, Beats by Dre, Gatorade, JPMorgan Chase, Tempur-Pedic, Aston Martin, Audemars Piguet, Intel and Wilson. Nike recently honoured their long-time partnership by naming a building after her.

 

Inside Serena Williams and Alexis Ohanian’s sports-tech fortune: she’s the second highest-paid woman athlete, has lucrative deals with Nike and Audemars Piguet, while hubby sold Reddit for millions

Williams is still the second highest-paid woman in sports, just after Naomi Osaka, making US$45.9 million last year. All but US$1 million came from off-court earnings. She says she has never been motivated by money and never thought about checks. She even tried to deposit her first million-dollar check through a bank drive-through – and failed.

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